Users will soon have a updated setting that enables them to reduce the quantity of AI-made content appearing in their streams. This step comes as the company revealed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread release. This shift coincides with a increase in AI content, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising video streams on a competing service primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a phrase for substandard, mass-produced content that is often absurd or bizarre.
“We know from our community that many people appreciate content produced via AI tools, from digital art to science explainers, and we intend to provide users the option to adjust the amount of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its network tagged as made with AI. Collectively, more than 100 m media items are added to the platform each day, making AI content a relatively small portion of its overall inventory.
User Control Features
Members will be in a position to decrease or raise the level of artificial media they watch by accessing the content preference setting in the app and picking the AI content topic. Further subjects that are already be adjusted under the tool include current affairs, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s policies oblige content makers to tag convincing AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its community policies.
Additionally, the app will now add an artificially created watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This measure is aimed to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
The company is furthermore introducing a two million dollar educational fund for professionals and institutions to develop educational content about using AI responsibly. This program will benefit non-profit groups focused on teaching coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, following discussion over intentions to make redundant a large number of safety staff in the UK. It is set to cut 439 jobs in its content moderation department in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by machine-led review.
A senior executive explained that people-led review would continue to be important, but artificial intelligence can protect employees by eliminating the most graphic content before it is viewed by humans. The company announced a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its machine learning processes.
It is vital to integrate people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a lot of the machine support is making a difference work at speed.”
