Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the Former PM's Audition for Maga

Britain's shortest-serving prime minister, kicked off the inaugural episode of her online program with a promise to unmask "the evil-doers" working to bring down the UK, United States and European nations. She explained she would lay bare how an "international network of liberal activists operate to undermine democracy and the will of the people."

"We're going to look at the Trump revolution and see how it can be accomplished in Britain," she said. "We will interview the leading lights of the Make America Great Again campaign."

Before the program's debut, there was a notably ardent backer. "This is the beginning of a type of transformation," remarked veteran reporter John Solomon. His Just the News will host the Truss's new audio shows.

Building Connections in the Maga Media Ecosystem

British fellow travellers, featuring a counselor supportive of Reform, played a role in her launch the Truss's program. The production is adequate, though simple. Truss has amassed 10,000 subscribers in her initial seven days and her first episode had 67,000 views in that timeframe.

It is a small opening, but in making common cause with Solomon, she is being pushed into a established conservative ecosystem generating and disseminating Make America Great Again themes. Central preoccupations include alleged censorship by the established press and a desire to remove a conspiratorial 'deep state' – which the ex-PM holds responsible for the rapid conclusion of her disastrous time in office.

"Solomon's outlet is not well-known beyond the Maga-verse, but it does have influence there, mostly due to John Solomon, who gives commentary on pro-Trump shows like Steve Bannon's War Room and has even questioned the former president," noted Professor Alex Hinton, who has analyzed the Make America Great Again phenomenon.

A Contentious Ally

The former PM's foray to bring Maga media to Britain has pushed her closer to controversial figures such as the journalist.

He established the platform in the wake of scrutiny when allegations surfaced of pushing misleading narratives about Biden's anti-corruption work in the Eastern European nation, as well as controversial stories about one-time diplomat to Ukraine.

Solomon's reporting were repeated throughout the pro-Trump outlets, with the journalist featuring as a regular guest on the prominent cable news broadcast. Donald Trump endorsed the journalist's work.

He wrote the reports about Ukraine in a number of opinion pieces for the political newspaper the political newspaper, after having been re-labelled as a columnist following internal criticism over his articles. His claims were key in Trump's pressure for the Ukrainian government to look into the Biden family in that year. Those demands culminated in articles of impeachment against Trump. The US Senate later acquitted the commander-in-chief.

Shortly after he exited the Hill in late 2019, the outlet announced it was carrying out a review of his reporting relating to the Ukraine issue. It concluded Solomon had cited questionable informants and noted he "did not disclose key facts about primary contacts in Ukraine, including the fact that they had been indicted or were the subject of inquiries."

Joining the Network

The journalist's personal media appearances are a example of the political media environment Truss is joining. He discussed his backing of Truss's project on a program he presents on the conservative cable network, a rightwing cable channel that is where you find the conservative firebrand former adviser Steve Bannon and on which Tucker Carlson also is seen. The ex-PM has already interviewed the political operative on an early episode.

In linking up with this media figure, the former leader has become a minor player in a broader ecosystem of pro-Trump platforms that routinely cross-promote stories.

Solomon's own broadcasts have repeatedly hosted personalities such as Mike Benz, a conservative commentator whose arguments against the foreign aid agency was referenced by the X owner as grounds for shutting down the international development organization.

An International Strategy

Although her awkward delivery and professional woes have drawn derision within the UK, certain American analysts do not dismiss her bid to reinvent herself as a UK offshoot of the Make America Great Again press.

"It is necessary to treat individuals such as her seriously, despite the fact that you may not want to interpret them word-for-word," stated a Democratic strategist, who worked in the Biden administration.

"It was evident how in 2024 Donald Trump used that alternative press to get his message out. Undoubtedly that ecosystem exports and influences discourse overseas. It looks fairly obvious to me that the conditions in the United Kingdom are akin to what permitted this alternative media ecosystem to flourish here."

a political theory expert, said the digital right-wing media sphere was already exerting influence in Britain.

"The internet transcends national boundaries," he said. "There is a certain milieu within which content circulates – at times appearing in harsh versions and sometimes less so – but which is networked."

Hinton said the rise of the online right in the UK in recent times meant the "chance to have a larger effect is considerable."

Cross-Atlantic Aspirations

"The former PM and the Reform UK leader in the recent past spoke at the CPAC, where I saw they deployed Make America Great Again rhetoric prior to the {king of Maga|

Steven Reilly
Steven Reilly

A tech journalist and business strategist with over a decade of experience covering digital transformation and startup ecosystems across Europe.